Ananya Rajagopal2023-12-122023-12-122020https://link.springer.com/book/10.1007/978-3-030-28155-7https://libebook.kku.ac.th/handle/123456789/206Establishes new research dimensions on convergence of leadership and marketing with various organizational dimensions of micro, small, and medium enterprises Analyzes how unstructured marketing practices reduce the organizational efficiency and the scope of market expansion Uses Latin America as case study for applicability to other emerging markets