Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler2023-12-122023-12-122021https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=6463524https://libebook.kku.ac.th/handle/123456789/250In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.