Sunil Chopra2023-12-122023-12-122018https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=5601286https://libebook.kku.ac.th/handle/123456789/239The 7th Edition, Global Edition, weaves in compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation\'s performance. With this text, students gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance.