K. Thirumaran, Dirk Klimkeit, and Chun Meng Tang2023-12-122023-12-122021https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=6460920https://libebook.kku.ac.th/handle/123456789/249Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing.