Jason S. Schwarz, Chris Chapman, and Elea McDonnell Feit2023-12-122023-12-122020https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=6383549https://libebook.kku.ac.th/handle/123456789/242This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file.