Erik Kostelijk and Karel Jan Alsem2023-12-122023-12-122020https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=6027083https://libebook.kku.ac.th/handle/123456789/414Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand\'s positioning and strategy.