Walmsley, Ben2023-12-122023-12-122019https://link.springer.com/978-3-030-26653-0https://libebook.kku.ac.th/handle/123456789/272This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences.