Robert W. Bly2023-12-122023-12-122020https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=6110586https://libebook.kku.ac.th/handle/123456789/419The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.