Arthur Asa Berger2023-12-122023-12-122019https://link.springer.com/978-3-030-24709-6https://libebook.kku.ac.th/handle/123456789/153This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brand.Brands and Cultural Analysis