Gary Armstrong, Gary Armstrong, Philip Kotler, Gary Armstrong, Philip Kotler, and Gary Armstrong2023-12-122023-12-122020https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=6127827https://libebook.kku.ac.th/handle/123456789/421For principles of marketing courses that require a comprehensive text. In a fast-changing, increasingly digital and social marketplace, it\'s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today\'s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.