Florence Touzé2023-12-122023-12-122020https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=6134585https://libebook.kku.ac.th/handle/123456789/424This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down.