V. Kumar2023-12-122023-12-122021https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=6432177https://libebook.kku.ac.th/handle/123456789/214Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.