Dilek Cetindamar Robert Phaal and David Probert2023-12-172023-12-172016https://ebookcentral.proquest.com/lib/khonkaen-ebooks/detail.action?docID=4762831https://libebook.kku.ac.th/handle/123456789/3343This is an exciting and innovative core textbook that focuses on the micro-level analysis of TM as a dynamic capability. Now in its second edition and fully updated throughout it systematically addresses the major tools and techniques needed for businesses to successfully conduct TM activities.